SEVEN POUND
In begin of the opening sequence of seven pound, the opening sequence starts with the sound bridge of a slow classical music with the sound of a phone being dialled with the voice of a woman from the 911 ambulance department, the tells the audience that someone is in trouble or in need of some type medical attention, this was then followed by a close up shot the protagonist sitting on the floor of a dark room with a phone in his hand dialling 911, the director focus on using natural lighting he use only one light source form the left side, cinematographer as also use a blue gel to create the natural light effect type of the protagonist face. The room that the protagonist is in is dark, the use of a dark room may symbolise that the person is a lonely man.
The protagonist begins to talk to a lady he said to the lady, “I need a ambulance,” the lady then ask him why which he then replied, “because am going to kill myself,” this seal my first assumption that the person is a lonely man which is about to kill himself for whatever reason, this also tells the audience that the story line to story is fragmented and that is also start off with a high climax situation, the director use this type of This will make the audience what to know what happen to make the protagonist what to kill himself.
The body language and his facial expression tell the audience that this man is in distressed and he’s also that he’s feeling sad about something.
The scene the cut to a different scene of a low shot of the ocean from under the water, it show the same man swimming in the ocean, it then moves to a birds high view of him swimming in the ocean which follows by a shot of him getting out the sea. The narrative of the same man begins to speaks about God creating the world in seven days and he destroy his in 7 seconds, this would tell the audience this is a flash back of the time leading up to the night that he was about to take his own life.
He begins to walk up the outside stairs of his house to his house. The garden on both side of the stairs has being decorated with beautiful flowers of every colours, it look like they have begin decorated by a female because of the ofeticity and feminity of the positioning of the flowers and the colours.
The scene then goes to the protagonist sitting in his room of his house is a list of peoples name, beside the there is a yes or a no written beside the name of the people, he then call someone on the phone and begin to talk bad thing about the person, the person was a blinder vegan telephone operator. After the long fight over the phone, the protagonist hold is mouth and begin to cry, the tell the audience that he doesn’t feel happy about what he have just done, he then begin to shout out the name of seven of the people that has the yes written next to his there name and start to brake the chair in the room while still shouting out there name, in diagetic roar of his voice begin eco the room.
Then the list of peoples name flash on the screen in a very fast speed scrolling down the page with picture of protagonist and a woman and fast speed moving image of a car driving down a motorway and also a death certificate, then the title of the movie flash on the screen, seven pound. The symbolic meaning of the title sow that the protagonists is planning something and the reason her doing this is because to the death of a woman, I have come to this conclusion because of the other indication that I have picked up on as I was watching that opening sequence, the man life seem to be missing a female partnership, he’s also sad and in the fast past ending of the opening sequence there is image of him with a female, this means that he’s missing someone, his female partner. I just felt like he’s having a mental break down because of the death of someone.
Seven pound budget was just over 55 million dollars. The film was directed by Gabriele Muccino and was written by Grant Nieporte.
It was produced by Columbia Pictures,EscapeArtists,Overbrook Entertianment and Relativity Media.
And was distributed by Audio Visual Enterprises (2009) (Greece) (theatrical),Columbia PIctures, (2008) (USA) (theatrical),Columbia PIctures,(2008) (USA) (all media),Falcon, (2009) (Czech Republic) (theatrical),ITA Film, (2009) (Slovakia) (theatrical),Sony Picture Entertainment,(2009) (Japan) (theatrical),Sony Picture Releasing, (2009) (Germany) (theatrical),Film, (2009) (Slovakia) (theatrical),Sony Picture Entertainment,(2009) (Japan) (theatrical),Sony Picture Releasing, (2009) (France) (theatrical),Film, (2009) (Slovakia) (theatrical),Sony Picture Entertainment,(2009) (Japan) (theatrical),Sony Picture ReleasinFilm, (2009) (Slovakia) (theatrical),Sony Picture Entertainment,(2009) (Japan) (theatrical),Sony Picture Releasing (2009) (UK) (theatrical),Film, (2009) (Slovakia) (theatrical),Sony Picture Entertainment,(2009) (Japan) (theatrical),Sony Picture Releasing (2009) (Netherlands) (theatrical),Film, (2009) (Slovakia) (theatrical),Sony Picture Entertainment,(2009) (Japan) (theatrical),Sony Picture Releasing, (2009) (Singapore) (theatrical) and Walt Disney Studios Motion Pictures Finland (2009) (Finland) (all media).
The CGI was done by K.N.B. Effects Group (special makeup effects) (as KNB EFX Group Inc.), CafeFX (visual effects) and Proof (previsualization).
The character in seven pound are Rosario Dawson, Michael Ealy, Will Smith Woody Harrelson ,Barry Pepper, Madison Pettis, Jack Yang, Joe Nunez Gina, Hecht Robinne, Lee Elpidia, Carrillo Bill, Smitrovich and Sarah Morris.
The list of detail may impact the audience by if the audience is a fan of the protagonist Will Smith or is a fan of films like I robots and independent day the audience will be more interested in seeing the film.
Also if you like the work of the director and the films he have done like Heatango and The Pursuit of Happiness this also with influence the audience to watch seven pound.
The target market of the film is to a Will smith fan and someone that like realist film.
